The profile of some of our key employees is as follows:

Muhammad Shoib Memon - Chief Executive Officer

Mr. Memon has 17 years of diversified stock brokerage industry experience. He was Head of Equity Sales at Elixir Securities (Pvt) Ltd. (formerly Indosuez W.I. Carr Securities Pakistan (IWICS), part of the Credit Agricole Indosuez Group of France, which was one of the leading stock brokerage houses in the country active in the field of equities, money market, corporate finance and investment advisory. Shoib has expansively worked on selling and marketing of Pakistani equities to local and international investors, both institutions and individuals. He has also conducted road shows in UK and Far East to market Pakistani equities to foreign institutional investors. At Al Falah, Mr. Memon is among the sponsor directors and the CEO. He also holds directorships on the boards of the Karachi Stock Exchange, National Clearing Company, and JCR-VIS, a credit rating agency. He is also serving as Chairman of Company Affairs / Corporate Governance committee of the Karachi Stock Exchange.

Mr. Memon holds an MBA, Quaid-e-Azam University, Islamabad.

Mohammed Ali Yaqoob– Director, Head of Sales

Ali has work experience of almost 16 years. He started his career as a Trader at Fortune Securities and then moved on as a dealer at Kausar Abbass Bhayani Securities. He then joined as Chief Dealer of Capital Market Division at Pak Libya Holding Company where he was head of the Asian Stock Fund. Prior to joining Alfalah Securities, he was Head of Broking at AKD Securities (Pvt) Limited.

Mr. Yaqoob holds an MBA degree from Florida Green University.

Muhammad Muzammel Hussain – Head of Research

Muzammel has joined AFS as Head of Research. He has four years of banking experience. Prior to joining to AFS, he was working with Standard Chartered Bank as a Product Manager of personal loans and consumer running finance where he was responsible for the overall portfolio management, profitability & cost structure, and implementation of group policies on his products. Prior to SCB, he was working with United Bank Ltd. as Credit Policy Manager for Running Finance where he was part of the Consumer Banking launch team and his major responsibilities included risk and portfolio management within unsecured business. Muzammel holds an MBA degree from College of Business Management and has cleared CFA level 1 examination.

Abdul Ahad Effendi – Head of Investment Banking

Mr. Effendi has joined AFS IBG as the Head of Investment Banking Division. He has over fifteen years of experience in progressively responsible positions, in the financial services industry. Prior to joining AFS Mr. Effendi was associated with Privatization Commission of Pakistan where he worked on a number of landmark transactions. Prior to PC, Mr. Effendi has worked with a variety of multinational financial institutions like Citibank and Deutsche Bank, consulting with the Government of Canada, Netherland and Pakistan as well as multi-lateral development organization. He has played a significant part on various Privatization transactions, including:

- Habib Bank Limited
- United Bank Limited
- Pak Saudi Fertilizer
- Pak Arab Fertilizer
- Punjab Urban Bus Service
- Pakistan International Airline Investment Corporation

Mr. Effendi has done his M.Phil (Cantab.) from University of Cambridge, England & an MBA degree with majors in Finance & Economics from Quaid e Azam university Islamabad

Sohail Ahmed Faruqi – Head of Treasury

Sohail is heading the Money Market Department. He has vast experience in Money market dealing and has been associated with the Treasury department of different banks and NBFIs, has over six years of banking experience. For the last two years Sohail Faruqi was associated with Saudi Pak Commercial bank Ltd and worked as a senior Money market dealer, responsibilities included smooth execution of all types of money market deals. His work experience also include One year association with Orix Investment Bank Ltd where he headed the Treasury Division and managed their Money Market as well as Equity book, before that he also worked for almost four years for Industrial Development bank of Pakistan as a money market dealer.

Sohail holds Master in Business Administration degree from College of Business Management.

Arshad Shoaib Siddiqui - Head Of Foreign Exchange

Mr. Arshad Shoaib Siddiqui has an extensive experience in the Forex dealing. Until recently he worked for Invest Capital Securities Pvt. Ltd. as head of their Forex department. Cumulatively he has an overall experience of 12 years in the Foreign exchange market. He also led the Forex departments at Confidence Associates and Finex Securities during the course of his professional career. Arshad Shoaib is a graduate from Karachi University and also holds a Diploma in Civil engineering.

Faisal Muqeet – Chief Financial Officer

Mr. Muqeet is heading the Accounts & Finance department. He has over 7 years of working experience in the field of finance and accounting. He is an Associate member of Institute of Cost & Management Accountants of Pakistan. Before joining Alfalah Securities, he was heading the finance department of Live Securities (Pvt.) Ltd, corporate member of Karachi Stock Exchange. Mr. Muqeet is also serving as a company secretary of the company. He holds a Masters Degree in Economics from the University of Karachi.

Sarfaraz Khan – Head of Risk & Compliance

Sarfaraz is heading the Risk and Compliance department. He has over nine years of experience of Operations at major brokerage houses in Pakistan. Sarfaraz Khan was heading Settlements in his last assignment at Elixir Securities (Pvt) Ltd. (formerly Indosuez W.I. Carr Securities Pakistan (IWICS), part of the Credit Agricole Indosuez Group of France) where he was involved in settlement of trades of major financial institutions and foreign clients. Before joining Indosuez W.I. Carr, Sarfaraz was looking after settlements at Khadim Ali Shah Bukhari & Co. Ltd. Sarfaraz holds a Bachelor of Commerce from University of Karachi and has completed ICMA part II.

Naseem Ahmed – Head of Operations

He has an overall 16 years working experience in Major Leading Brokerage Houses. He has work as Head of Operation in Prudential Securities Limited (July 2002 to Jan 2004). Before joining Prudential Securities, he was with KASB Securities (Pvt) Ltd (April 1994 to May 2002) and has worked on various positions.

- Management Representative (MR) for ISO 9002 (April 1999-June 2002)
- Manager Risk Management & Recovery (Jan 2001-May 2002)
- Head of Execution Department (May 1998-May 2002)
- Branch Coordinator (Oct 1998-May 2002)
- Monitoring & Recovery Officer (Oct 1997-Dec 2000)
- Worked as a “Nominee Director” of Kaiser Arts & Kraft (Dec 1997 – June 2000)
- Client Settlement In charge (April 1994-Sep 1997)
He holds Bachelor of Commerce from Karachi University and Completed Inter CMA with two Course Exemption.

Now in Alfalah Securities, being a head of Operation, his main focused on designed & development of Operation software, application & database designing, implementation and maintenance of projects, policies, procedures, and training programs, beside that to prepare credit & commission proposal for clients on the bases of cost, a brokerage house bear on different types of trades. Along the key responsibilities of Operation, He is also working on Online trading assignment that was lead by him at his department end.

Muhammed Akif Ghumra - Head Of Information Technology

Akif, a double major from Hamdard University and a Masters in IT, has over 9 years of experience in the field. Prior to Alfalah Securities, Akif was Chief System Architect with AppXS, a leading software house which specializes in application development for financial institutions and banks. He was Lead Officer for Faysal Asset Management Software and also worked with the ISP, a business unit of his previous employer. Akif has strong command on Network Communication and handsome, hands on experience of managing IT for Brokerage houses, Mutual Fund, and Investment Banking and has implemented pioneered online stock trading software (VTAMS) in the country which was awarded as the winner of 5th NCR IT EXCELLENCE AWARD 2003 for software development by Teradata (a division of NCR - NYSE: NCR). It has won gold medals and certificates for their excellence and achievements for the year 2002/2003. Thus, he proves to be an important asset to the firm.

Zeeshan Saeed Butt – Head Of Northern Region & Online Trading

Mr. Zeeshan Saeed Butt has overall experience of 12 years in stock brokerage industry. He graduated from IBA Karachi in 1996. He has worked for 6 years as regional head at Elixir Securities (Pvt) Ltd (formerly W.I.Carr Securities IWICS), selling equities, mutual funds and fix income products to High Net worth Individuals. Before joining IWICS, Mr Zeeshan was heading the institutional sales department of Taurus Securities in Karachi .

Mr. Zeeshan Saeed Butt has overall experience of 12 years in stock brokerage industry. He graduated from IBA Karachi in 1996. He has worked for 6 years as regional head at Elixir Securities (pvt) Ltd (formerly W.I.Carr Securities IWICS), selling equities, mutual funds and fix income products to High Net worth Individuals. Before joining IWICS, Mr. Zeeshan was heading the institutional sales department of Taurus Securities in Karachi.

Zohra Jannat Ali – Head of Mutual Funds Research & Product Development

Ms. Zohra has been associated with Alfalah Securities since June 2007 and is heading the Mutual Fund Research & Product Development. She has extensive experience of approximately 4 years in the areas of equity research and institutional sales. With AFS initiative of serving this industry with unique and quality research products of international standards for the specialized sector i.e Mutual Funds, she took a lead and materialized the concept. Before joining AFS, she was associated with one of the leading brokerage houses where besides heading equity research & institutional sales, she also managed the financial portfolios of several high net-worth individuals. She has completed her Chartered Accountant (CA) and ACCA ,UK, foundation level exams and has worked with A.F. Ferguson & Co, a member firm of Price Waterhouse Coopers.